Asmongold’s Bold Move into Multistreaming: Revolution or Risk?

In June 2025, popular streamer Asmongold shocked the streaming world by officially embracing multistreaming—broadcasting his content simultaneously on Twitch, Kick, and X (formerly Twitter). As one of the largest MMO and reaction streamers globally, this decision was not just a personal experiment but a signal of potential shifts across the entire streaming landscape.

Why Did Asmongold Choose Multistreaming?

For Asmongold, multistreaming serves multiple purposes:

• Audience Expansion: Reaching different viewer bases who prefer varied platforms.

• Freedom from Exclusivity: Avoiding dependence on Twitch alone, especially amidst platform controversies over revenue splits and policies.

• Futureproofing His Brand: Building presence across multiple sites ensures his brand endures even if one platform declines.

Pros of Multistreaming

✅ Increased Exposure – More platforms mean more potential viewers discovering streams organically.

✅ Diversified Income Streams – Donations, subscriptions, and sponsorship opportunities spread across multiple platforms.

✅ Brand Security – Reduced risk if a platform bans or demonetizes him, as his community is spread out.

✅ Content Ubiquity – Easier for fans to watch wherever they prefer, boosting loyalty.

Cons of Multistreaming

❌ Diluted Engagement – Chat communities split between platforms can weaken overall interactivity and community cohesion.

❌ Technical Complexity – Requires advanced streaming setups, multichat integration, and stable internet infrastructure to avoid broadcast failures.

❌ Platform Compliance Requirements – While Twitch lifted strict multistreaming bans, Affiliates and Partners must comply with Twitch’s Simulcasting Guidelines, including:

• Maintaining equal or better quality on Twitch compared to other platforms

• Not merging chats across platforms on-screen

• Avoiding live links to other platforms during Twitch broadcasts

Twitch’s Current Multistreaming Policy

As of late 2023, Twitch updated its policies, allowing Affiliates and Partners to multistream. This change empowers creators to broaden reach without dropping Twitch entirely. However, streamers must:

• Ensure Twitch stream quality is not inferior to other platforms

• Keep chats separate (no merged chat display on Twitch)

• Avoid direct promotion of other live platforms during Twitch broadcasts

For new streamers, this removes a major barrier, enabling them to reach wider audiences legally and safely.

Impact on Asmongold’s Career

So far, multistreaming has positively affected Asmongold’s career:

• His overall reach and viewership have increased, as fans on Kick and X who do not use Twitch can now watch him live.

• It positions him as an innovator in the streaming industry, giving his brand authority beyond gaming and reaction commentary.

• However, some long-time viewers have expressed concerns that splitting attention between multiple chats might reduce the intimate feel of his Twitch streams.

Is Multistreaming a Good Idea for New Streamers?

For new streamers, multistreaming has potential but also important considerations:

• 🔹 Focus vs. Spread: Building a community from scratch often benefits from focus. Growing an engaged following is usually easier when viewers gather in a single chat and platform culture.

• 🔹 Technical & Financial Barriers: Multistreaming software, overlays, and optimal internet speeds can be costly or technically challenging for beginners.

• 🔹 Compliance Requirements: While Twitch allows it, adhering to guidelines is essential to avoid accidental breaches.

While Asmongold’s multistreaming strategy is working due to his established audience and influence, new streamers are generally better off focusing on one platform first. Building a strong, active community in a single place creates the foundation needed before expanding outward. Once viewership and branding are solidified, multistreaming becomes an excellent tool to scale growth, diversify risk, and expand reach.

Asmongold’s decision to multistream is a testament to his forward-thinking approach in the streaming space. For him, it’s a strategic career amplifier. For emerging creators, it remains a tool to be used with caution and timing—best implemented after establishing a loyal community ready to follow across multiple digital realms, while carefully adhering to platform compliance requirements to protect future growth.